2022
McCullough Robertson sought an extensive brand strategy and identity that would resonate with their newly launched ESG business.
An all-encompassing identity that explores the fusion of the organic and the balanced, and is derivative of the business’ dynamic and progressive quality.
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Our priority was to create a holistic branding solution that seamlessly blended the business’ expertise and their nuanced understanding of diverse industries. We opted for colours that communicate the brand’s conscience and designed logos that explore a natural state. The result was a brand that positioned McR ESG as a trusted partner, and a leader in the emerging ESG advisory space.
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