2023
For International Women’s Day 2023, G-SHOCK wanted to increase brand awareness among women while showcasing the other ways that G-SHOCK’s slogan ‘Absolute Toughness’ can have different meanings to different audiences.
We created this campaign with a spotlight on stories of perseverance, courage, and accomplishment. Our main aim was to highlight G-SHOCK’s commitment to breaking stereotypes and championing a culture that recognises toughness, regardless of gender.